How to Conduct Product Research for Script Development

Article Abstract:

Telemarketing scripts have not been given the attention they deserve as an important component in the telemarketing process. The basic product orientation of the message has been overlooked. Product messages include such ideas as new and improved, uniqueness, reminder to use the product and comparisons with other well known products. The product message must be established quickly; in the telemarketing environment, there is little time. Such identification is important in the scripting of the message. In order to establish the right message, some product research might be required. Find out from consumers what their image of the product is, and respond accordingly.

Writing, Market Analysis, Promotion of Product, Marketing Applications

---

Tips on Script Development

Article Abstract:

The first step in script development is to determine the intent of the telemarketing program. Determining the target market and the target prospect is the second step. Five minutes should be the maximum length. Four basic question types confront the marketer when designing the script. Script content requires the greatest creative skills. Testing of any script should always be done.

Design, Sales, Writing Skills, Marketing Strategy, Tutorial

---

Computer Supported Telemarketing

Article Abstract:

The computer is becoming an integral part of the vastly expanding telemarketing industry. Today there are wide ranges of applications for telemarketers and equipment has become more reasonably priced. Systems are user-friendly, have advanced techniques such as interviewing systems, save time and are easily adaptable especially when training representatives of a company.

Computer Systems, Telecommunications, Trends, Outlook

Similar abstracts:

• Abstracts: New product uniqueness in the context of industrial product development. part 2 Internal marketing: concepts, measurement and application
• Abstracts: Proactive research : our bottom line? New market, new journal
• Abstracts: Educational publishing & service companies. Educational Development Corporation (EDUC)
• Abstracts: Telemarketing Testing with an Outside Agency. Scripts for Outbound Telemarketing. Customer Service Reps: Are They Outbound Marketing Material?
• Abstracts: Scripts for Outbound Telemarketing. A Master at Closing: The Star Telerep. Telemarketing Sans Scripts

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.