Telemarketing Testing with an Outside Agency

Article Abstract:

Small to medium size businesses can economically test market a product or service, with little disruption to ongoing sales activities, by contracting the services of a telemarketing company. Testing by an outside agency is faster and less expensive than developing an in-house telemarketing center. The benefits of using an outside telemarketing firm for testing, cross-selling, follow-up, and other functions are described.

Tests, Market Analysis, Testing, Sales Organizations, Market Entry, Market Survey

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Customer Service Reps: Are They Outbound Marketing Material?

Article Abstract:

Using customer service representatives for outbound marketing can be a profitable venture with proper training and careful evaluation. Customer service representatives are accustomed to receiving inbound calls and must be trained in the art of outbound, pro-active selling. Careful evaluation of their adaptability to the new role and monitoring of their enthusiasm can provide increased sales and employee satisfaction.

Industrial productivity, Personnel, Productivity, Employee Relations, Training of Employees

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Scripts for Outbound Telemarketing

Article Abstract:

Certain questions should be answered before beginning to write a telemarketing script. Textbook English does not work well in scripts. Two popular and successful affirmative closings are the alternative selling approach and the drop closing approach. An example of a written script shows how certain guidelines can give an effective approach.

Selling, Distribution channels, Sales presentations, Writing Skills, Marketing Strategy, Tutorial, Direct Market Channel

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