Reconciling marketing with political science: Theories of political marketing

Article Abstract:

The theoretical development of political marketing and its application in the analysis of election campaigns is discussed. Political marketing plays an important role in parliamentary democracies, such as Britain. The political marketing process comprises four parts, the party or candidate, the environment which controls its development, the market it must operate in and the strategic mix employed.

Political science

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Use of references in industrial bidding-a decision process analysis

Article Abstract:

Written reference information in an industrial bidding process is analyzed along with the analysis of a single case study made by Decision Systems Analysis. Theoretical conclusions and managerial conclusions are discussed.

United States, Marketing, Management dynamics, Customer Relations, Company business management

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The influence of negative information on purchase behavior

Article Abstract:

Consumer reactions to hazardous product incidents were recorded to study their responses over time and identify demographic groups most affected or more resistant.

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