Wired links with Barnes & Noble for national online & in-store marketing

Article Abstract:

Wired Ventures has forged an innovative co-branding alliance with book retailer Barnes and Noble in an effort to bring added value to book online and in-store marketing. The campaign is designed to boost shopping for books online and in Barnes and Noble stores across the US. Wired's online market place Shop Wired is to feature selected Wired titles and editors' book recommendations, as well as additional links to the latest catalog of Wired books. The deal enables readers to link directly to Barnes and Noble.com to buy a book after previewing the Wired selections. Barnes and Noble will also feature special in-store Wired displays in select stores that lead off new nonfiction book title sections.

Company Planning/Goals, Alliances, partnerships, Online information services, Barnes & Noble Inc., Wired Ventures Ltd., Article

---

Borders Books introduces Borders Explorers Program

Article Abstract:

Borders Books and Music in the spring of year 2000 will launch an improved Borders Explorers Program in all of its over 290 stores throughout the US. The program will assist parents to find what they need and tell them which titles are suitable for their children. According to Tami Heim, president of Borders stores and Borders.com, the program offers 'parents and children the opportunity to get even more out of their visits to Borders stores.'

---

New CPS dealer program changes the way auto batteries are sold

Article Abstract:

GNB Technologies Inc is launching the Champion performance Series Premier Dealer Program whose aim is to identify battery replacement needs before the old battery fails and leaves the driver stranded. The dealer program consists of merchandising tools, Battery Day promotional events and systematic electrical system diagnostic testing. The program is expected to change the way batteries are tested.

Storage Battery Manufacturing, Storage Batteries

Similar abstracts:

• Abstracts: Other countries. International bond markets. International and foreign bond markets
• Abstracts: Proceed with caution. Taking the vexation out of taxation. Building in flexibility
• Abstracts: Internet stirs up information services. Jet maker hoping to soar again. Magazine builds own fleet
• Abstracts: European exchanges go alternative. Exchanges insure against default. Will history repeat itself?
• Abstracts: Effects of immersion in tepid bath water on recovery from fatigue after submaximal exercise in man. Perceived fatigue after mental work: An experimental evaluation of a fatigue inventory

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.