Internet stirs up information services

Article Abstract:

The rising demand for business information on the Internet has sparked competition among old and new electronic information service providers. New Internet competitors such as VerticalNet and Infonautics and old players Lexis-Nexis and Dow Jones Interactive are focusing their efforts on developing innovative products and services to keep up with the market demand. As a result, the rates for Internet use have decreased considerably. Various marketing tactics are also being employed by the competing companies such as trade shows, Internet banner advertisements or web sites.

On-Line Information Services, Telegraph & other communications, Bsns Videotex Svcs ex Database, Management, Internet service providers, Online information services, Information services, Business information services, Information services industry

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Jet maker hoping to soar again

Article Abstract:

McDonnell Douglas Corp. has launched a renewed marketing campaign in 1996 in the hope of establishing a new image for the company and pushing its sales upward. The airplane manufacturer has been beleaguered by the last downturn in the airline industry in the early 1990s and has been overtaken by European competitor Airbus. Industry observers believe McDonnell needs to expand its commercial aircraft product line and invest in new production technology to recapture its market share.

Aircraft, Aircraft Manufacturing, Marketing, Aircraft industry, McDonnell Douglas Corp., MD

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Magazine builds own fleet

Article Abstract:

Aviation Week & Space Technology, once the top aerospace trade magazine, has adopted new strategies to regain advertising revenues. First, it controlled costs by means of consolidation and restructuring. It also extended coverage to aviation's business and operations. It then created new revenue sources through branding. Aviation Week also allowed the use of its name by aerospace companies in the promotion of the latter's products and services.

Advertising, Aviation Week and Space Technology (Periodical)

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