Regardless of size barter will boom
Article Abstract:
If they don't want to pay license fees for off-network television programs, stations can trade commercial inventory for a show. This is known as barter syndication. Cash and barter can also be combined.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1984
Finance, Television programs
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1984
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25 candid clients tell how they see net TV now
Article Abstract:
Impact of costs for spot for television commercials is analyzed in this survey of leading advertisers in the country. The new technology in the field is seen as drawing most of the interest.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Research, Television advertising
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