The fine art of cable-costing

Article Abstract:

Advertising ins and outs on cable are discussed. Everything from gathering cost information to drawing up advertising contract analyzed. Special interest of cable vs. general perspective of TV compared.

Communication services, not elsewhere classified, Prices and rates, Cable television

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Are we over-translating media tests?

Article Abstract:

Points to be on the look out for when planning television advertising are enumerated. Specific dangers to be avoided are also given along with examples.

Testing

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