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How to Create a Sales Smart Customer Service Department

Article Abstract:

As telemarketing progresses, customer-service personnel need to have sales awareness and sales skills. Every incident of customer contact is a chance to sell the company. When this new position is presented to customer service personnel, they often are uncomfortable with the idea. They react negatively to the image of salesmen. By offering training in sales skills, the service representative can add a new dimension to the service offered to a customer. A simple sales process is outlined that will be applicable to this type of personnel: establish rapport, generate interest, analyze needs, fulfill needs, and close. Overcoming objections is the final step.

Author: Mitterling, K., Rue, R.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1985
Marketing, Customer service, Selling, Service Centers, Training of Employees, Telephones, Marketing Applications

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Lead Qualification: The Proven Path to Reducing Sales Costs While Improving Results

Article Abstract:

To eliminate lukewarm prospects and wild goose chases, the telemarketing lead qualification program reverses mushrooming sales costs and the volume of sales increases. The program identifies three essentials to identify potential sales prospects: need, authority and resources. Irrespective of the kind or size of a company, the program has had immense success.

Author: DePrizio, T.A., Schaeffer, K.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1984
Sales, Cost control, Performance improvement (Computers), Cost Reduction, Criteria, Performance Improvement

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Bells, Books and Sales Awards Create Extraordinary Performance

Article Abstract:

Attendance, team and individual awards are three basic ways to earn award credits redeemable from a prize catalog. Positive re-enforcement, discipline and control, and individual development are all part of this incentive program.

Author: Rogers, C.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1984
Personnel, Incentives, Motivation

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Subjects list: Distribution channels, Direct Market Channel
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