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Standards & Good Taste as Telemarketing Tools

Article Abstract:

The four imperative ingredients for good taste in telemarketing are: administration, the interview, the training program, and the execution. Turnover is one of the most nagging obstacles in the telemarketing industry. Telemarketing can evolve into a respectable marketing tool.

Author: Kavanagh, L.G.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1983
Performance, Criteria

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Telemarketing's Cancer: Fraudulent Calls

Article Abstract:

Fraudulent calls are one of the most lethal problems facing the telemarketing industry today. If the telemarketing industry doesn't come up with the solution, legislators may be forced by the public to ban telemarketing calls. Readers wrote in and expressed their views.

Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1983
Laws, regulations and rules, Fraud, Legal Issues, Government Regulation

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Subjects list: Public relations, Distribution channels, Direct Market Channel
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