Inside Telemarketing: A Revealing Probe into the Growth of the Industry

Article Abstract:

For its survey on the effectiveness of telemarketing, 'Telemarketing' magazine spoke with company presidents, directors of marketing, and directors of operations. Half of the companies were engaged in business-to-business telemarketing and the others were into consumer sales, fundraising and in-house operations. Universal growth is predicted in the business-industrial area. More firms are going into telemarketing.

Distribution channels, Marketing Strategy, Survey, Direct Market Channel

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Preparation Is the Key to Telemarketing Profitability

Article Abstract:

Telemarketing is a valuable tool but it requires hard work and careful planning to ensure its effectiveness. It is essential to first evaluate one's company by utilizing sound marketing principles. Then one can determine the type of equipment and personnel needed. The initial investment of evaluation pays great dividends in the long run.

Marketing, Business planning, Industrial productivity, Sales, Productivity, Requirements Analysis

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