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How to choose conference sites

Article Abstract:

Choosing the right venue for a conference or seminar involves a host of issues. The first consideration in selecting a location is knowledge of attendees. For this reason, it is important to develop a profile containing attendee demographics, meeting formats and recreational activities, conference history and meeting site criteria. Another critical factor in choosing a conference site is the budget. Once a site has been chosen, it is advisable to conduct an inspection prior to the event.

Author: Ott, Karalynn
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
Business services, not elsewhere classified, Convention and Trade Show Organizers, Conference Management, Planning, Evaluation, Convention facilities, Convention centers, Conferences and conventions, Conference management services

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Snag the eye to bag a new customer; simple, clear graphics and messages are key to successful booths

Article Abstract:

The key to successful trade show booths are simple and clear graphics that catch and lead the attendee's attention to the main message. The message must be clear and concise and appeal personally to business owners looking for growth and profitability for their ventures. A logo, a graphic, a text or an architectural element will draw attention and communicate the message. Secondary copy or graphics will retain attention and draw people into the exhibit.

Author: Sinicki, Lisa Goell
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
Sign Manufacturing, Signs and advertising specialities, Convention Displays, Methods, Exhibitions, Displays (Marketing), Trade show displays, Kiosks

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