How to implement a strategy

Article Abstract:

Corporations can implement a strategic plan by following a step-by-step process. The steps in implementing a strategy include the development of the strategic framework, the selection of the desired number of strategic business units (SBU), the identification of SBU goals, and the implementation of controls such as budgets and policies. The final step in implementing a strategy involves reviewing all of the steps for consistency.

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Extending the competitive marketing strategy paradigm: the role of strategic reference points theory

Article Abstract:

The effects of strategic marketing management on a corporation's economic success is examined. The authors survey various possible techniques of marketing management, and the role of strategic reference points theory in successful marketing is evaluated.

Statistical Data Included, Analysis, Management, Risk assessment, Economic aspects, Marketing management, Organizational change

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Three keys for translating strategy into action

Article Abstract:

Accountability is important to successful business strategy implementation. Performance must be linked to outcome and outcome must be measured against anticipated results.

Planning

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