How to survive in maturing market: relationships with key partners, customers keep products fresh

Article Abstract:

Marketing in the high technology industry is high-speed marketing because of the short product life cycles and frequent new-product introductions that characterize the sector. Marketers in this business cannot rely on competitive advantage based on technical attributes for long since entire product categories can reach maturity in a very short time. To succeed in this high-tech market, companies should adopt a methodology known as infrastructure marketing. This approach is discussed.

Methods, High technology industry

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Color helps the sell

Article Abstract:

Intel Corp is using colored visual aids in its first foray into field marketing. The microprocessor market leader has charts and graphs made from Lotus Development Corp's Freelance Graphics for windows. The software developed by Lotus is a leading presentation graphics program. It dramatically reduces the time required to create presentations and also features a user adapt data to zero in on a specific audience.

Semiconductors and related devices, Computer peripheral equipment, not elsewhere classified, Semiconductor industry, CPUs (Central processing units), Intel Corp., Microprocessors

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