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Humor big winner in 3M campaign

Article Abstract:

3M Co. and Kerker & Associates ad agency won the 1996 Sawyer Award for their humorous 'Science of Staining' advertising campaign for Scotchgard Protector. The campaign features a nerd-looking scientist who conducts an experiment about the tendency of pizza to land face down and of white cotton's magnetic attraction to red wine. These ads persuade apparel makers to use Scotchgard fabric protector for easy washing of fabric stains.

Author: Lawler, Edmund O.
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
Advertising campaigns, Minnesota Mining and Manufacturing Co. Specialty Chemicals Div., Kerker and Associates Inc.

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PICKING THE BEST FROM A FIELD OF AGENCIES THAT JUST KEEP GETTING BETTER

Article Abstract:

Greco Ethridge Group is the 1998 Agency of the Year in Business Marketing magazine. The agency has provided business-to-business marketing for 10 years. It had 10% of its business in interactive marketing in 1997 and 50% of its business in interactive marketing in 1998.

Author: EGOLF, KAREN
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Production management, Awards, Company Profile, Greco Ethridge Group

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DUPONT INTERNAL EFFORT KEY TO UNVEILING TAGLINE

Article Abstract:

DuPont's new slogan, "The miracles of science," reflects positive internal changes, with promotional help from McCann-Erickson Inc.

Author: McCann Erickson advised
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Advertising, Campaign Themes, Contracts, McCann-Erickson Inc., E.I. du Pont de Nemours and Co.

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Subjects list: Advertising agencies, Chemicals, Achievements and awards, Chemical industry, United States
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