An Analysis of Need-Appeals in Television Advertising

Article Abstract:

Advertisers believe that consumer satisfaction is derived from needs' satisfaction. Advertisers therefore appeal to consumer need. An analysis of advertisements was conducted to examine need-appeal advertising. All the television advertisements appealed to more than one need. A large number of need-appeals in a television ad might go unnoticed. The most common combination of need-appeals was affiliation and sentience.

Psychological aspects, Advertising, Appellate procedure, Appeals (Law)

---

A profile of browsers in regional shopping malls

Article Abstract:

Although undefined and ambiguous, the term "browsing" enjoys widespread usage among retailers. In this study, the concept is explored in terms of several different shopping behaviors. It is further demonstrated that these behaviors are associated with a variety of descriptive and attitudinal differences among retail mall patrons. (Reprinted by permission of the publisher.)

Analysis, Marketing research, Market research, Shopping, Shopping centers

---

Similar abstracts:

• Abstracts: Husband-Wife Influence in Selecting a Family Professional. Concurrent Validity of a Measure of Innovative Cognitive Style
• Abstracts: Multiple Objectives in Accounting and Finance. An agency-theoretic perspective on participation clauses in loan contracts
• Abstracts: How accountants invented accounting and writing. A mine of useful information. A Scottish Farmer and His Accounts: 1822-23
• Abstracts: Criteria for Selecting a Treasury Management System. So you want to manage in the big leagues?
• Abstracts: The investment performance of low-grade bond funds. The effect of bond rating agency announcements on bond and stock prices

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.