The science of scale interpretation

Article Abstract:

Marketing research does not end with designing rating scales for quality measurement. There is nothing like 'perfect rating scale' for measurement. The subject of discussion here is the validation and evaluation of the scale that has been used for measurement. Importance of the choice of scale and the method adopted for its interpretation and evaluation, are analyzed.

Product standards, safety, & recalls, Standards, Measurement, Rating scales (Social science research)

---

Understanding differences: a new way to extend latent class analysis to preference data

Article Abstract:

The Latent GOLD Choice (LGc) , a statistical analysis application developed by Jay Magidson and Jeroen Vermunt, provides latent class analysis for cluster analysis, factor analysis, and regression of the heterogeneity of data available. The usage and functionality of LGc through segmentation, is explained.

Research and Development in the Physical, Engineering, and Life Sciences, Statistics, Technology application, Market segmentation, Statistics (Mathematics), Mathematical statistics

---

Similar abstracts:

• Abstracts: I read about it online: web-based product reviews provide a wealth of information for marketers

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.