I read about it online: web-based product reviews provide a wealth of information for marketers

Article Abstract:

Survival of any business depends on the satisfaction of the customer. Addressing the concerns of the customer with hundred percent perfection needs first hand information of their attitudes and preferences. E-commerce has come to serve this purpose and has created an online communication bridge between the customer and the manufacturer. Challenges in eliciting quality reviews with online customer feedback systems, are explained.

Canada, General services, Usage, Company systems management, Information management, Electronic commerce, E-commerce, Consumer preferences

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Holding context

Article Abstract:

The market research methodologies for analyzing perceptions of particular consumer groups about products and usage are discussed.

United States, Civic and social associations, Consumer Behavior, Other Social Advocacy Organizations, Membership organizations, not elsewhere classified, Other Similar Organizations (except Business, Professional, Labor, and Political Organizations), Consumer Organizations, Consumer Groups, Evaluation, Consumer behaviour

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