IBM Office System May Outstrip Competition

Article Abstract:

IBM Corporation announces it will introduce a line of office automation software early in 1985. Their Office Family System line provides electronic mail and word processing software for use on all sizes of its computers. This move is likely to heat up competition in this segment of the market which is expected to reach $300 billion in the next ten years. Wang Laboratories, which has used common software on all of its computers for some time, has a package similar to IBM's called Wang Office which it introduced in November 1984.

Software, Computers, Digital computers, International Business Machines Corp., Office automation, Word processing, Competition, Software Retailing

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Xanaro Gambling on Ability

Article Abstract:

A new product on the integrated software market is from independent software developer Robert Hryniak. Hryniak's software house, of which he is owner and president, is Xanaro Technologies, in Toronto, Ontario, Canada. Hryniak has put over ten million dollars into a user friendly software package that eliminates complex commands and languages. A six million dollar advertising campaign will help launch the new product, Ability.

Suites (Software), Marketing, Quotations, Entrepreneur, Promotion of Product, Integrated Software, Hryniak, Robert, Xanaro Technologies, Ability

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DDB Left Holding Atari IOU

Article Abstract:

Atari Corp. owes Doyle, Dane, Bernbach (DDB) twelve million dollars in media costs and unpaid commissions. Six million dollars of this debt represents non-payment for television advertising during the summer Olympics. Most of this debt has been run up since Jack Tramiel, chairman of Atari, purchased the company from Warner Communications in July 1984. DDB was replaced by Wells, Rich & Greene Agency in August 1984.

Computer industry, Finance, Advertising agencies, Computer games, Atari Corp., Advertising (Industry), Computer Game, Doyle Dane Bernbach Int'l Inc.

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