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'I'd like a crab claw to go.' (home delivery of restaurant food)

Article Abstract:

The home delivery of restaurant food is no longer limited to pizza. Now there is Takeout Taxi and Ho-Lee-Chow Inc. Takeout Taxi, which operates in the Northeast and will open 75 more franchises in 1992, takes food made by local restaurants and home delivers it. Ho-Lee-Chow, which has 203 franchisees and aspires to go national, is a Chinese fast-food restaurant chain. About 80% of its business is home delivery, with the rest take-out. A Roper Organization survey shows that home-delivered and take-out meals are regularly eaten by 60% of Americans, a 13% increase from five years ago.

Author: Underwood, Elaine
Publisher: The Nielsen Company
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
Home delivery of goods, Home deliveries (Transportation), Takeout Taxi Inc., Ho-Lee-Chow Inc.

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Selling chili at the airport

Article Abstract:

Airports, the site of about $3 billion in purchases annually, have become a lucrative marketing tool for regional cuisine. Gold Star Chili Inc has opened up airport restaurants to get brand recognition and sell its grocery-store products without making costly buys of supermarket space. The Grove sells dried fruit and nuts at airports. By turning its air-traveler contacts into a list, the company has developed a thriving mail-order business. Nathan's Famous Inc garners inquires for franchises and recognition for its store brand from the hot dogs it sells at airports.

Author: Underwood, Elaine
Publisher: The Nielsen Company
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
Airports, flying fields, & services, Dehydrated fruits, vegetables, soups, Miscellaneous food stores, Salted and roasted nuts and seeds, Candy, nut, and confectionery stores, Innovations, Economic aspects, Fruit industry, Fruit trade, Airports, Nut industry, Gold Star Chili Inc., Natural Energy Unlimited Inc., Nathan's Famous Inc.

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Dairy Queen gets a face-lift

Article Abstract:

International Dairy Queen Inc (DQ) is concluding, in the summer of 1992, an ambitious IMAGE program - Improve Marketing and General Enhancement. DQ, a fast-food restaurant chain, sensed the need to improve its out-of-date restaurants in order to spark better marketing and greater sales. DQ's program has been a fantastic success. For 1988 through 1991, net income jumped to $28 million, an increase of 28%; net sales climbed to $222 million, an increase of 18%

Author: Stern, Aimee L.
Publisher: The Nielsen Company
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
International Dairy Queen Inc., INDQB

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Subjects list: Marketing, Restaurant industry, Fast food restaurants
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