Identity crisis: the face of trade press publishing changes as companies seek new revenue sources

Article Abstract:

Trade publishers are exploring new avenues to provide advertisers with new ways to reach target markets. The foray into new media ventures has taken traditional business publishers into the fields of broadcast fax, e-mail newsletters and World Wide Web sites, as well as trade shows, expositions and seminars. For instance, Advanstar Communications is merging its publishing, trade shows and direct marketing units into 'clusters,' while Ziff-Davis has more than 50 expositions and seminars, and the ZDNet Web site, aside from its 80 publications.

Business services, not elsewhere classified, Trade Show & Conference Management, Convention and Trade Show Organizers, Trade show management services, Trade show management firms

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Scouring the country for the Top Trades - and finding the common ground

Article Abstract:

Seven trade magazines were recognized to excel in areas such as circulation, editorial and sales which greatly helps business-to-business marketers. These magazines provide the essential information needed by marketers to effectively convey their companies' messages. Furthermore, the publishers of these magazines provide options for readers to get information such as Web sites and print supplements. Recognized titles include 'Builder' from Hanley-Wood, 'Chemical Week' from Chemical Week Associates and 'CIO' from CIO Communications.

Business & Professnl Periodicals, Editorial, Business-to-business market, Business to business market, Professional journals

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Magazine fills void in Japanese market

Article Abstract:

The Japanese computer market is one of the largest in the world yet there is virtually no readily-available source of information available to non-Japanese firms. However, this is expected to change with the launch of a new English-language publication called Computing Japan. The new magazine was only launched last Jun. 1994 but it has already attained widespread popularity, garnering some 90 pages of advertising and $500,000 in revenues.

Japan

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