Intention versus context in consumer psychology

Article Abstract:

Cognitive consumer research, which remains dominant, and the postmodern, interpretivist and hermeneutical movements, which have begun to influence consumer research more recently, are both based on the notion that the intentionality of the consumer is a significant indication of that person's behaviour. Focusing on cognitive psychology in this way ignores the alternative contextual psychology on which much of daily social life depends just as heavily. It is impossible to easily synthesize radical behaviourism and cognitive psychology in the context of consumer behaviour.

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Bank selection criteria - a student perspective

Article Abstract:

Students are not loyal to any particular financial institution and are interested in looking for the best offer. A large number of students already conduct business with a financial institutuion prior to starting at college, suggesting that marketing activities should commence prior to this stage. Students are no longer greatly influenced by parental guidance, with key influences affecting choice including free banking facilities and a convenient location.

Students, Beliefs, opinions and attitudes, Bank marketing

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UK consumer decision-making styles

Article Abstract:

Research into consumer decision-making styles in the UK indicates that the Time-Energy Conserving trait identified in earlier research plays a key role. Fashion consciousness seems to be a significant factor in general decision making and is a strong discriminating trait. This could partly be because the research was undertaken among students. It was found that the Consumer Styles Inventory developed by Sproles and Kendall was not particularly reliable.

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