On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China
Article Abstract:
With reference to China, the effect of a firm's market orientation on its business performance in a transitional economy is examined. The influence of customer, competitor and technology orientations are analyzed.
Publisher: JAI Press, Inc.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2007
China, Forecasts, trends, outlooks, Market Targeting & Approach, Evaluation, Forecasts and trends, Market trend/market analysis, Market strategy, Economic systems, Business performance management
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Brand equity in the European fruit and vegetable sector: a transaction cost approach
Article Abstract:
A case study of European agricultural sector, which examines the impact of brand names on product pricing, is presented.
Publisher: JAI Press, Inc.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2006
Europe, Commodity & service prices, Marketing, AGRICULTURAL PRODUCTION--CROPS, Analysis, Agricultural industry, Case studies, Prices and rates, Brand name products, Brand names, Farm produce, Agricultural products, Company pricing policy
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Similar abstracts:
- Abstracts: Intra-brand differences in payment periods in marketing channels. Marketing renaissance: how research in emerging markets advances marketing science and practice
- Abstracts: Complementarities and fit: strategy, structure, and organizational change in manufacturing. How Entergy's communication response to Hurricane Katrina boosted employee morale and sped service recovery
- Abstracts: Currents: legal developments--roundup of employment related news. Tyson Foods to pay $1.5M in six consent decrees
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.