International Marketing Goes Toll-Free

Article Abstract:

For companies interested in testing international markets, Service 800 is an inexpensive alternative to establishing an office overseas. For the cost of a local call to the customer, their call can be routed to an office in the United States or another country in Europe. For only $365 per month plus tolls, companies can provide local service to foreign countries without the expense of being there.

International communication, Cost control, product announcement, Cost of Communications, Europe, Cost Reduction, International Communications, Service 800

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Offensive and Defensive Marketing Strategies

Article Abstract:

Successful companies use different marketing strategies at different times during a product's life cycle. Offensive strategies are used early in a product's life cycle and defensive strategies when competitors enter the marketplace. An analysis of offensive and defensive marketing strategies and an illustration of the use of telemarketing in a defensive marketing approach are presented.

Sales management, Market Entry, Market Penetration

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Telemarketing: The Key Element of the Direct Marketing Matrix

Article Abstract:

The Direct Marketing Matrix Chart gives eight criteria to evaluate each segment of the market: access to the mass market, cost per inquiry, cost per order, access to special markets, pre- sell, follow-up synergism with other media, and personal contact with the customer.

Distribution channels, Evaluation, Telecommunications, Market Analysis, Criteria, Direct Market Channel

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