Is 3-D in your marketing plan? Get ready, because VRML 2.0 will reshape the Web

Article Abstract:

The advent of the 2.0 version of Virtual Reality Modeling Language (VRML) promises to create more life-like activity and animation in cyberspace. VRML 2.0 can be used to develop three-dimensional Web sites with stereo sound, animated scenes and graphical avatars representing visitors to the site. Although the technology is still in its infancy stage, business marketers using the Web would do well to consider the potential of this tool for their own purposes.

VRML (Document markup language)

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Next wave: push to the desktop

Article Abstract:

Push technologies will reduce Web surfing by delivering content and working applications to users' desktops. This prompted Netscape and Microsoft to develop plans to add push features to their browsers. However, the push idea is not new. E-mail newsletters are a simple form of push technology. Push pioneers include BackWeb Technologies with its BackWeb Channel server, InterMind Corp. with its Communicator, and Marimba with its CastaNet tuner.

Advertising Management-Electronic Media

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This year's model: sites '97 style

Article Abstract:

A number of trends affecting Web site designs are expected in 1997. The three latest buzzwords are style sheets which allow designers to integrate Web contents into pre-designed templates, layers which refer to the layering of graphics and text, and positioning which lets designers specify X,Y,Z coordinates of page elements. Microsoft and Netscape are also set to introduce new browsers.

Forecasts and trends, Web sites (World Wide Web), Web sites

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