Kendall-Jackson features summer grilling promo

Article Abstract:

Kendall-Jackson Vineyards and Winery has launched a cross-promotional effort that includes a mass market display. The display is made of redwood and resembles a garden trellis. It can be arranged as a three-dimensional end-aisle or island display to allow shopping on multiple sides. The display complements case cards, grilling recipe brochures, a necker coupon featuring Monetrey Mushrooms and Kikkoman Sauces and a consumer Grill Sweepstakes offer with a Wine Country weekend getaway grand prize and 25 CharBroil-brand premium gas grill first prizes.

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Arbor Mist Wine offered in floor rack

Article Abstract:

Canandaigua Wine Co is using an innovative Optimizer TechStock floor rack display developed by College Point, NY-based Display Technologies that has been customized especially for the wine producer. The floor rack is helping to distinguish Canandaigua Wine's Arbor Mist Wine brand from other competing products. The display is made of high-impact polystyrene and can be easily assembled into a 6.5-ft-tall, 22-inch-round unit with five tiers, each tier featuring black injection molded round trays with clear tinted poles.

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Trianchero debuts super-premium wine brand

Article Abstract:

Trinchero Family Estates, a wine company that owns the Sutter Home, Trinchero and Montevina wineries, has unveiled a new super-premium wine brand. Called the Trinity Oaks, the brand features Chardonnay, Cabernet, Sauvignon, Merlot and Zinfandel. The Trinity Oaks launch will be supported by print and outdoor advertising, point-of-sale and special events marketing.

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