Kmart positions as official Rx stop for U.S. travellers

Article Abstract:

Kmart has tapped the services of Rowland Worldwide to promote its pharmaceutical operations sans a national ad campaign. For the account, Rowland created a campaign with the tag line titled 'Travel Smart with the Pharmacy at Kmart,' that was combined with one of its clients Immodium slated for the summer travel season. Immodium is an anti-diarrheal medicine marketed by Johnson & Johnson. The Travel Smart campaign was inspired by a consumer survey indicating a record number of vacationers for the fourth consecutive year with Americans comprising the top group at 251 million vacations in the summer alone.

United States, Account Activity, Public Relations Agencies, Public Relations, Slogan, Kmart Holding Corp., Public relations firms, Article, Rowland Worldwide Inc., Travel Smart with the Pharmacy at Kmart

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Retail discount

Article Abstract:

TJ Hughes is a discount department store chain which is again performing well after an unsuccessful attempt to alter its customer profile. The company emphasises brand names like Calvin Klein, as well as selling discount brands. Footwear and clothing account for some 60% of sales and housewares for the remainder. The company is geared to working class customers, the majority in the United Kingdom. The weight given to concessions has been reduced which has increased margins. The company's profit is forecast at 2.65 million pounds sterling for 1997 to 1998 by Peel Hunt.

T.J. Hughes PLC

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Discount bid

Article Abstract:

Brown and Jackson is a discount retailer which has reduced its losses in the three years since it was acquired by Pepkor. Brokers expect Brown and Jackson to report a profit for 1997. The company is seeking to acquire a rival, WEW, which has seen rising losses since 1995. The acquisition would increase the company's gearing to some 170%. Pepkor is prepared to take this risk, but other investors may be better advised to avoid the risk by selling their stocks in Brown and Jackson.

Brown and Jackson PLC

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