Kostyra's Credo: Find the White Peas

Article Abstract:

Media planning and buying is focusing on targeted planning, innovation and creativity and efficient execution and guidance. Advertising expenditure must be used effectively and creatively in today's market. Media planning must enhance the impact of the advertisement. A strategic use of media can help advertising stand out among the clutter. Concentration strategies employ frequency for added impact. Celebrity endorsements are another strategy. Flexform ads help magazine ads stand out. Creativity is a must in today's media environment.

Innovations, Mass media

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Income Security, Job Security, and Growth

Article Abstract:

The issue concerning income security systems and their effect on productivity and growth is explored. New technology is needed to increase productivity and stimulate growth. Expansion of public and private income security systems will hinder productivity and economic growth. Job security, when coupled with new technology, promises to increase productivity and growth. Increases similar to those taking place in Japan are not expected.

Growth, Industry, Industries, Labor productivity

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What's your security I.Q? Take this exam and find out

Article Abstract:

A security quiz has been designed to help merchants test their knowledge in this area. The answers will printed in the following issue. You can receive an individual graded test score if you desire also.

Household appliance stores, Misc. homefurnishings stores, Tests, problems and exercises, Retail industry, Retail trade, Retail stores, Security measures, Stores, Employee crimes, Shoplifting, Electronic security systems, security systems

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