L'Oreal: no kiss and make up

Article Abstract:

Benckiser has stated that it is to make an offer for Maybelline, the US cosmetics concern, that is higher than an offer made by L'Oreal for the company. Benckiser had previously bid for the company but appeared to have withdrawn in Dec 1995. L'Oreal would rank second in the US cosmetics industry if it succeeded in the bid. This has led to concern over competition issues among US regulators. L'Oreal may match a higher offer for Maybelline, if Benckiser states a price.

Maybelline Co., Johann A. Benckiser GmbH

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Downmarket beauty

Article Abstract:

L'Oreal is acquiring Maybelline, a mass market perfumes and make-up concern. L'Oreal, which ranks first in the European fragrances and cosmetics market, has also acquired Jade Kosmetik, a German company. The Maybelline deal should increase L'Oreal's access to the mass market in the US. The deal has yet to be approved by shareholders and the regulators. L'Oreal has denied rumors that a stake in Sythelabo would be disposed of to raise funds for the acquisition.

Perfumes, Perfumes industry

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Cosmetic operation

Article Abstract:

Henkel, a German firm involved in consumer products and chemicals, is acquiring Schwarzkopf from Hoechst. Schwarzkopf will increase Henkel's cosmetics activities by 100% taking it to fourth place from seventh among cosmetics producers in Europe. This is part of a wider strategy by Hoechst of abandoning the cosmetics industry. Hoechst has also sold two other cosmetics businesses in 1995. Hoechst needs funds to acquire Marion Merrell Dow.

Hoechst AG, Henkel

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