LPGA shoots for etotalE entertainment package

Article Abstract:

The Ladies Professional Golf Association is the foremost womenEs sports organization, and the LPGA tour ranks second in all the sports categories, in terms of sponsorship. Annika Sorenstam and thirteen year old Michelle Wie created waves this year. The LPGA started a 5-year promotion campaign to portray its players as super-stars.

Marketing procedures, Public affairs, Membership organizations, not elsewhere classified, Athletic Associations, Other Similar Organizations (except Business, Professional, Labor, and Political Organizations), Marketing, Public relations, Company marketing practices, Company public relations, Ladies Professional Golf Association, Sports associations

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Will web surfers pay to pay

Article Abstract:

Websites are increasingly switching over from free access to paid sites. America Online is planning to extend a range of services and charge subscriber-fee, to recoup its likely losses from advertisements in2003. The OEDwyer website has also decided to charge surfers to pay for certain online content.

Strategy & planning, On-Line Information Services, Videotex & Teletext, Planning, Online services, America Online Inc., Company Web site/Web page, Web sites (World Wide Web), Online information services, Web sites, Information services, Web site/Web page development, Company business planning, Online information service

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Try online software to improve media relations

Article Abstract:

Vocus was initially catering to the needs of only large companies and PR firms. But the launch of VocusE more affordable Professional Edition software will take care of the media management needs of smaller firms.

Prepackaged software, Product introduction, New Products/Services, Computer software industry, Software industry, Vocus Inc., Advertising and public relations industry software, Advertising industry software, Vocus' Professional Edition (Advertising and public relations industry software)

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