Language in Data Collection: Difficulties with Diversity

Article Abstract:

Market researchers are beginning to recognize the impact of literacy and numeracy levels upon an audience's ability to respond to questionnaires and surveys. In the United Kingdom, written English is generally standardized among literate people. In the spoken language, dialects exist. Actual labeling of illiteracy is controlled. It is controlled by the chosen tests, the determination of scoring and the measurement context. It is up to market researchers to find the appropriate wording for their questions.

English language, Communication, Communications, Speeches, lectures and essays, Rhetoric, Automatic data collection systems

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'Bringing it all back home...' - using RDD telephone methods for large-scale social policy and opinion research in the UK

Article Abstract:

Telephone ownership in the UK is growing and approaching that of the US. However, the use of telephone methods in the UK remains low especially in the area of solving specific research problems. This low level of usage is attributed to the inability to apply two stage Random Digit Dialling (RDD) sampling methods. Proposals for a new method of implementing RDD in the UK and true probability sampling for telephone methods are presented.

Telemarketing, United Kingdom, Methods, Usage, Telecommunications systems, Telephone, Telephony, Statistical sampling, Sampling (Statistics), Telephone surveys

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Scale Data Points

Article Abstract:

It is proposed that the Traylor analysis of scale data points has problems that prohibit the acceptability of any conclusions being drawn from it. Two confusions exist in the Traylor analysis. The first concerns regression with correlation. The second concerns scale points with scale intervals. The number of categories for respondent classification should be determined by significant differences in groupings.

Analysis, Scaling (Social sciences)

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