Literacy and Numeracy and Their Implications for Survey Research - Evidence from the National Child Development Study

Article Abstract:

Survey response is directly influenced by the literacy of the respondents. Results of the National Child Development Study (NCDS) in the United Kingdom are utilized to gain insight into the background of those who are below the educational norm for reading, writing and numeracy. In most cases, people who have such difficulties are from a disadvantaged background. Those who are young adults are still classified as disadvantaged. When surveys and questionnaires are designed to expect literacy and numeracy, there will likely be bias against those lacking such basic skills. Further research is required on this subject.

Literacy

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An Examination of the Effects of Sample Composition Bias in a Mail Survey

Article Abstract:

Nonresponse bias in mail surveys can influence study results. Respondents to mail surveys may not constitute a representative sample. Study of respondent characteristics reveals the presence of non-random bias. A study tested the argument that a demographic difference between respondents and nonrespondents would yield nonrepresentative survey results for the sample population. The study results yielded similar answers from demographically different respondents. Thus rejection of mail survey results should not result from nonresponse bias existence.

Surveys, Bias (Law)

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Levels Of Adult Numeracy

Article Abstract:

Adult numeracy in Great Britain was studied in a survey. The results revealed that many British adults lacked the numerical ability to conduct basic daily transactions. The questionnaire was designed with simple numerical questions. Implications of the study are important to market researchers who design questionnaires. When quantitative elements are included in surveys and questionnaires, the chance of error is enormous. A further conclusion is the numerical education and literacy of Britons need to be improved.

Questionnaires

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