MCI trains reps online

Article Abstract:

MCI Communications Corp. is using the Internet for its employee incentive program which aims to increase productivity, product knowledge and communication with headquarters among its business sales and service representatives. CyberSafari Adventure is an interactive World Wide Web program that features regularly updated contest rankings and award catalog and instant ordering. The four-month-old program has so far boosted company sales, helped reps understand MCI's technology better and promoted a paperless environment in the company.

Usage, Human resource management, Information services, World Wide Web, Incentives (Business), MCI Communications Corp., MCIC

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Ameritech targets its ISDN pitch; campaign's better-than-expected success uses engaging message

Article Abstract:

An innovative direct mail campaign for Ameritech's integrated services digital network line service drew twice the normal response. Aimed at small businesses, the two packages were sent a month after the other in Jan and Feb 1998 to 300,000 potential customers. A 5.08% response was recorded for the first mailing, with overall response placed at between 2% and 3%. The company plans to conduct the campaign again in light of its success, which is attributed to its understandable and interesting way of selling the technology.

Direct Mail Marketing, Evaluation, Direct mail advertising, Direct-mail advertising, Integrated Services Digital Network, AIT, Ameritech Corp.

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U.S. players well-armed to pursue a fierce positioning battle

Article Abstract:

Reform in the legislation of the US telecommunications industry will increase marketing spending as telecommunications firms attempt to increase their market share. It is projected that advertising for 1995 will increase by 8.5% from 1994. A new emerging market for the telecommunications industry is the small business sector, aside from business customers. The small business sector is predicted to contribute significant revenues.

Economic aspects, Small business

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