Mapping out a sales force strategy: software offerings help companies improve their market presence

Article Abstract:

Many small businesses in the US are using mapping software to assess their marketing strategies. With such software, companies can enter census or database-derived data to computers and visualize their market performance. It can show information such as customer location, distance traveled to get to companies' stores and other data needed for evaluating market presence. Another area where this software could be helpful is sales force management. Approaches on how to reduce cost and increase sales force operating efficiency are described.

Equipment and supplies, Marketing, Geographic information systems, Digital mapping

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Gaining continuity across systems

Article Abstract:

Pleasanton, CA-based PeopleSoft Inc offers software packages for financial management, project performance analysis and a host of other business applications. PeopleSoft products allow companies to define and manage relationships from a central, common perspective. These products include core technology and tools, application software solutions for specific industries, business management packages and commercial modules for product and service industries.

Software Publishers, Business Software Pkgs (Micro), Business management software, Suites (Software), PeopleSoft Inc., PSFT

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GETTING THE MOST BANG FOR THE BUCK: NEW SOFTWARE TRACKS RETURN ON INTERNET ADVERTISING

Article Abstract:

Software to analyze the returns on Internet and World Wide Web advertising are being developed by the computer software industry to take advantage of the growth in electronic commerce. Many of the new programs help to track the relationship between Internet and Web usage and sales derived from that usage. Accrue Insight from Accrue Software Inc of Sunnyvale, CA, is one of the more productive tracking software packages used by industry.

United States, Advertising, Advertising Activity, Internet/Web advertising, Internet advertising, Accrue Software Inc.

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