Marketers differ on copyright questions: it all depends on the goal of your site

Article Abstract:

Online marketers should balance their marketing objectives with copyright issues to avoid scaring away users. Companies should determine whether unauthorized copies of product information would be damaging to them. Although a copyright notice is not required for a site to receive protection, posting one on home pages or on every Web page is advisable, to play safe. It would bar users from claiming lack of knowledge of a site's copyright protection.

Laws, regulations and rules, Internet, Online services, Copyright, Copyrights

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How to make Web ads more effective

Article Abstract:

World Wide Web ads should call target markets to action and convey a strong message to ensure effectiveness. Customer response is increased when action words such as 'press here' and 'enter' are used. Animation also raises response rates when incorporated into the message. Bold colors, especially green and yellow, draw customers better than black and white. Other Web advertising factors include Web appeal, interaction, size and location.

Advertising Management-Electronic Media, Evaluation, Electronic marketing

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Study shows big lifts from animated ads: click rate jumps up to 40% higher than with static ads

Article Abstract:

Animated ads on the World Wide Web have drawn from 15%-40% click-through rates than static ads, according to a ZD Net study. They offer more banner visibility and encourage more users to search for more information. For example, ICon CMT Corp.'s animated Web ad drew a 19% response rate upon launching and continues to pull a 15% response rate after 12 weeks. On the other hand, an average Web banner has only a response rate of 2%.

Advertising Management, Methods, Services, Marketing management, Animation (Cinematography)

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