Marketers relaxing beta tests: software firms use Web to push products early

Article Abstract:

Beta testing used to be a secret activity that software marketers never discussed with their publics. Beta testers used to be made of elite groups that were made to sign non-disclosure contracts when testing programs. However, beta tests have become just another marketing tool in the mid-1990s. Software companies routinely release beta versions of their software on their Web sites to allow interested users to try the product. Unlike their earlier counterparts, marketing betas allow consideration of user interface issues as well as last-minute revisions.

Usage, Beta testing

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High-tech marketers push past b-to-b image

Article Abstract:

Three technology companies are launching major branding advertising campaigns that focus on humanizing their products and increasing consumer brand awareness. Seagate Technology wants to create awareness of its ability to find the information demanded by consumers, Sun Microsystems wants consumers to accept network computing while 3Com wants to be recognized for its palmtop computers and modems. The branding campaigns deviate from the previous product-centric trend in the high technology industry.

Electronic computers, Computers, Electronic Computer Manufacturing, Advertising Management, Computer Storage Device Manufacturing, Memories & Storage Devices, Computer storage devices, Methods, Computer industry, Computer peripherals industry, Sun Microsystems Inc., SUNW, Advertising, Marketing management, 3Com Corp., COMS, Advertising campaigns, Seagate Technology L.L.C., SEGT

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Apple's pitch turns musical

Article Abstract:

Apple has developed a new computer software called QuickTime which allows users to design enhanced audio CDs which incorporate conventional audio, graphics and interactive content. The company has already begun marketing the new softwake package through print advertisements in Billboard and The Hollywood Reporter periodicals. It has also launched a web site on Internet's World Wide Web that allows users to view productions designed through QuickTime.

Apple Inc.

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