Marketing and the law

Article Abstract:

Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Grasping marketing's overall legal environment, including its governing case law, regulatory statutes and future trends, is essential. This review will provide analysis of recent court cases and legislation with particular emphasis on creatively assisting the marketer's management of the legal factor. (Reprinted by permission of the publisher.)

Cases, Laws, regulations and rules, Marketing

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International industrial buyer behavior: an exploration and a proposed model

Article Abstract:

A large proportion of world's trade revolves around a long list of industrial products which are purchased by industrial buyers. Although it has been suggested that the impact of culture on international markets is more predominant in the consumer goods than industrial goods (Keegan 1984), little has been done in terms of understanding other variables besides culture that affect the international industrial buyer and his-her behavior. (Reprinted by permission of the publisher.)

Purchasing, Export marketing

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The market phenomenon: an alternative theory and some metatheoretical research considerations

Article Abstract:

Past definitions of the construct "market" are examined and analyzed for explanatory power of the market phenomenon. A counter definition and theory supporting it is forwarded. Additionally, a metatheoretical research paradigm is presented as a framework for future research into theory of the market. (Reprinted by permission of the publisher.)

Analysis, Distribution channels

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