Marketing and the law

Article Abstract:

In 1998, U.S. Congress passed the Sonny Bono Copyright Term Extension Act (CETA), which increased the duration of existing and future copyrights an additional 20 years to a maximum of 70 years. Due to this extension the cartoons of Mickey Mouse still belongs to Disney. The regulation of commercial agency relationships in Europe is presented.

Advertising agencies, Agencies, Cartooning, Cartoons, Caricatures and cartoons

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Marketing and the law

Article Abstract:

The Sixth Circuit Court of Appeals ruled Kellogg USA waited too long to sue Exxon Corp. over copyright infringement in using a cartoon tiger, while the Ninth Circuit Court of Appeals ruled West Coast Entertainment's use of a Web site infringed on the copyright of a site established by Brookfield Communications, Inc.

Business, Usage, Cases, Internet, Trademarks, Pizza Hut Inc., Papa John's International Inc., PZZA, Exxon Mobil Corp., West Coast Entertainment Corp., WCEC, Kellogg USA Inc., Brookfield Communications Inc.

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Marketing and the law

Article Abstract:

The verdicts given by different courts in various cases relating to marketing are discussed.

Marketing

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