Marketing journals and the research assessment exercise

Article Abstract:

This article researches the relationship between marketing journal submissions and the institutions from where the articles originated. Once again, U.S. journals dominate the field.

United States, Science & research, Marketing, Scholarly periodicals, Research

---

Developing teaching strategies for research methods that are appropriate to the learning styles of marketing communication students

Article Abstract:

A variety of teaching styles are useful for marketing communication classes because students have a variety of learning styles.

Strategy & planning, Planning, Study and teaching, Cognitive styles, Marketing communications, Company business planning, Teaching methods

---

Mapping out the landscape of marketing journals

Article Abstract:

The assessment system for UK marketing journals is discussed.

Criticism and interpretation, Marketing literature, Business magazines

Similar abstracts:

• Abstracts: Testing contingency hypotheses in budgetary research: an evaluation of the use of moderated regression analysis
• Abstracts: Planning alternatives to the earnings stripping provisions of section 163(j). Proposed section 482 Regs. adopt comparable profit interval requirement
• Abstracts: Acreage stability and resource allocation before and after the implementation of a marketing order. Organizational structures and strategic management of produce marketing in retail supermarkets
• Abstracts: Separating the endogenous and exogenous components of the circadian rhythm of body temperature during night work using some 'purification' models
• Abstracts: Method for objective assessment of physical work load at the workplace. Physical workload, perceived exertion, and output of cut wood as related to age in motor-manual cutting

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.