Measure customer loyalty for complete picture of ROI

Article Abstract:

There are several ways to assess a marketing program's success or failure. One way is to use customer loyalty to measure return on investment. In order to do this, marketers should determine what encourages customers to be loyal. Some of the parameters to be used in measuring loyalty include frequency of purchase, recency of purchase and total amount of purchases. However, the most important indicator of loyalty is buyer or account penetration, wherein a satisfied customer is willing to recommend the product or service to other buyers.

Brand choice, Customer loyalty, Business success

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Debunking the myths about satisfaction

Article Abstract:

Companies with loyal customers can raise their prices by 4%-7% and triple their profits unlike rival firms. Increasing the number of loyal customers tend to increase customer satisfaction, an element crucial at the point of purchase. Loyal customers are those who have been satisfied by a firm's products and services. Their satisfaction drives them to make more purchases and to influence others to do the same.

Beliefs, opinions and attitudes, Customer satisfaction, Consumers, Attitudes

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If you want info, get touchy-feely

Article Abstract:

Most companies receiving queries, data and even complaints from customers should pay close attention to these information and act on them. Failing to do so means a loss opportunity to provide better service or to streamline the operation. Among the many instances where companies ignore letters from potential customers are letters of inquiries and requests for too many literature materials.

Management, Customer service

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