Medialink sees future beyond PR as marcom

Article Abstract:

The PR landscape is undergoing a fundamental change with companies reevaluating their advertising spending in favour of broader marketing communications programs according to Larry Moskowitz, CEO, Medialink. Product placements, buying airtime, and securing brands on programming other than news are tactics employed in marketing communication, which however is not displacing the traditional PR tools for the media. Medialink hired two TV news veterans who had a very future looking perspective.

Executive changes & profiles, Public Relations Agencies, Public Relations, Public relations services, Officials and employees, Interview, Public relations firms, Medialink PR Datalink Corp., Moskowitz, Larry

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Co-branding partnerships enhance clients exposure

Article Abstract:

Co-branding partnerships that offer complimentary appeal to the target audiences is the new emerging trend in the PR. However, it is emphasized that creating awareness and building loyalty by co-branding should be based on relevant partnerships.

Co-branding

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PR legends, broadcast execs address industry

Article Abstract:

The details of a panel discussion on the growth of public relations and the current scenario in the public relations industry, are presented.

Sales & consumption, Panel Discussion, Market size

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