Mercury Cougar extends ad message with P.O.P

Article Abstract:

Lincoln-Mercury Div is utilizing a display unit from CPI Marketing Services, to support its television advertising efforts for the vehicles such as the Mercury Cougar. The cube-shaped unit, which can be found in dealership showrooms throughout the US, encompasses six cubes that are designed to stack at angles on top of each other, while accommodating new cubes as upgrades. The different visuals in the unit features backlit scenes from four of Mercury's "Imagine TV" advertisements.

Marketing procedures, Automobiles

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Porsche dealerships receive new retail image

Article Abstract:

Porsche Cars North America has unveiled a new retail image in partnership with Design Forum. The latter designed a new facility with a curving metal facade that diverts attention to the 'keyhole' of glass, making the vehicle command attention. Visitors are led into the vehicle gallery where the car is displayed in front of a backdrop of Porsche graphic excitement. There are also semi-private consultation areas to discuss new purchases with customers.

New capacity, new plant construction, Sports Cars

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Kia information center

Article Abstract:

Kia Motors America won a Gold OMA in the Interactive Category for its interactive kiosk that combined video with printed brochures, resulting in a display that is user-friendly, space efficient and easily accessible. The company is using the kiosk in providing product information to customers through DVD technology and touch-screen navigation features. DCI Marketing of Milwaukee, WI, designed the interactive kiosk for Kia Motors.

Facilities & equipment, Foreign-Make Autos, Foreign cars

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