A three-component model of customer commitment to service providers

Article Abstract:

The concept of consumer commitment and its role in switching intentions is investigated. A new commitment-switching model, which includes a three-component conceptualization of customer commitment, is developed and its implications for theory and practice are discussed.

Models, Analysis, Customer service, Marketing models, Customer loyalty, Support services

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"Migrating" to new service providers: Toward a unifying framework of consumers' switching behaviors

Article Abstract:

The applicability of the push-pull- mooring (PPM) paradigm to service switching behavior of the consumers is explored. The customer evaluations of service provider characteristics and service experience exert lesser influence on service switching.

United Kingdom

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"Migrating" to new service providers: Toward a unifying framework of consumers' switching behaviors

Article Abstract:

The applicability of the push-pull- mooring (PPM) paradigm to service switching behavior of the consumers is explored. The customer evaluations of service provider characteristics and service experience exert lesser influence on service switching.

United States, Consumer Behavior, Evaluation, Consumer behaviour

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