Mining the international consumer

Article Abstract:

The demand for qualitative research has grown with the globalization of products and brands. Its values to international business include the identification of brand equity, gaining an insight into the cultural and social context of various markets and understanding consumers' current and future needs. Its practical applications are most important in four issues, namely, social change, the role that cultural values play on branding, global campaigns vs global concepts and extensions and brandings.

Multinational Corporations, Marketing, International business enterprises

---

Assessing the effects of an advance letter for a personal interview survey

Article Abstract:

Research was conducted to examine the effects of mailing advance letter before conducting any in-home interview surveys. The practice of mailing advance letters has become a standard practice among market researchers. An analysis of a split-run experiment involving three alternative versions of advance letter reveals that an advance letter makes it easier for researchers to contact samples and to gain their cooperation.

Contract Administration, Analysis, Contract management, Letters, Letters (Correspondence)

---

Similar abstracts:

• Abstracts: Information processing capacity while wearing personal protective eyewear. Error in skilled performance: a control model of prescribing
• Abstracts: Liberalisation of international insurance operations. New financial statistics. Policy issues in insurance: investment, taxation, insolvency
• Abstracts: Reviewing the review process. Company sets up model for tracking ads. It's the name game: firms must weigh reasons before making changes
• Abstracts: Capital budgeting in multinational organizations: exploring the strategic context. Making capital budgeting decisions in multinational corporations
• Abstracts: 'Post-modern' research and the arts. Some observations on, and developments in, the analysis of multivariate survey data

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.