Mistaken Identity

Article Abstract:

Companies have become increasingly more sophisticated in their methods of forecasting trends. Companies must separate trends from fads in order to ensure new product success. Five guidelines are given in question format to help marketers make the distinction between trends and fads. These include determining whether or not the new development is consistent with basic trends in values and lifestyles and whether the development is consistent with other related developments. Current trends in health and fitness are analyzed as examples.

Research, Products, New products, Product introduction

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Measures of marketing success

Article Abstract:

The dependent variables used for business or marketing success in seven leading marketing and strategy journals, are considered. It is found that researcher, rather than respondent, views of performance dominate the literature. A framework for assessing success is presented, based on whether success is objective or subjective, measures of success, time spans and how planning it related to performance.

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Irked marketers trying to outwit spamming filters

Article Abstract:

The Anti-Spam Research Group is working on standards for anti-spam filters, while marketers are working on techniques to avoid anti-spam filters when mailing to recipients who want their marketing.

Product development, Marketing, Computer software industry, Software industry, Prevention, Technology application, Spam (Junk email), Unsolicited bulk e-mail

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