Moviemaker's strings didn't tie Taco Bell down

Article Abstract:

Taco Bell developed an innovative two-part nationwide promotion designed to benefit from the movie Godzilla. The restaurant chain decided to create a two-part promo since Sony's Tristar unit, producers of the summer hit, barred any images of the monster to be portrayed before the movie opened. Taco Bell's first part of the promotion included only Godzilla's eggs and other movie tie-ins, while the second part involved the likeness of Godzilla being posted everywhere once the movie opened. Taco Bell got its strongest sales numbers in 1998, despite less-than-fantastic ticket sales for the motion picture.

Taco Bell Corp.

---

Frequent Fridays hosts "dinner and a movie" with Blockbuster

Article Abstract:

TGI Fridays, in partnership with Blockbuster, is enabling its frequent eaters to earn free movies by participating in the restaurant chain's loyalty program called Frequent Friday's. The loyalty program, which commenced on Mar. 31, 1998, called for TGI's frequent diners to choose to generate points toward a Blockbuster Value card, which is set at 5,775 points. Blockbuster Value card, which is worth five free rentals, can be availed by spending $527.50 at Fridays. Since March 1998, more than 500 individuals have availed of Blockbuster Value cards.

Prerecorded Tape, Compact Disc, and Record Stores, Videotape Sales & Rental Stores, Promotion, Video stores, Blockbuster Inc., TGI Friday's Inc.

---

Burger King launches smart card loyalty program

Article Abstract:

Burger King Corp., with the help of Mondex USA, is set to test for six months its smart card loyalty program in the Long Island, NY, area. The program will employ Burger King logo-bearing Mondex smart cards that may be used by customers for electronic cash payment through which loyalty points can be earned. Burger King Whoppers and fries will be offered in exchange for loyalty points earned by the customer at a rate of one loyalty point for every dollar spent. Mondex USA will be testing an on-chip loyalty program using reloadable smart cards.

Strategic alliances, Campaign Launched, Magnetic Cards, Magnetic and Optical Recording Media Manufacturing, Marketing/Advertising Theory, Burger King Corp., Whopper

Similar abstracts:

• Abstracts: College towns see lower Web costs: developers offer service with less overhead. Ask a lot of questions before choosing an ISP
• Abstracts: Ad exec brings new world order to Compaq: Salzman endows computer giant with global marketing perspective. Digital fights back against HP rumour ads
• Abstracts: Selling the one-stop shop. Prudence and panic. Handle with care
• Abstracts: Liffe's support system. Go and buy the book. Opting for the traditional
• Abstracts: IRS lacks right to tax preparation software and its source code. Three cases dismissed because taxpayers missed deadlines

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.