Multigeneration innovation diffusion and intergeneration time: A cautionary note

Article Abstract:

The diffusion of multiple generations of innovations shows that the time between the launch of two adjacent generations in the same broad product category is associated with the speed of diffusion of the later generation. It is shown that these results may be a method artifact, since they vanish once one controls for differences in the length of the data series used to compute the initial and subsequent rates of growth.

Models, Product management, Product differentiation

---

Spontaneous visualization and concept evaluation

Article Abstract:

Brand extensions may trigger spontaneous visualization. In the study, the impact of images formed inside the customers's minds determines whether their concept evaluations are increased or decreased, subsequently having an effect on how they perceive a product. The other results and their use in future research are discussed.

United States, Consumer Behavior, Evaluation, Influence, Visualization (Mental images), Visualization (Psychology), Consumer behaviour, Brand image, Concept formation, Report

---

Multigeneration innovation diffusion: the impact of intergeneration time

Article Abstract:

The length of time it takes for the next generation of a product to be developed is analyzed. A total of 15 industries with 45 new technologies are examined.

Diffusion of innovations, Technology transfer

Similar abstracts:

• Abstracts: The role of market orientation in business dyadic relationship: testing an integrator model. Relationship marketing, knowledge management systems and E-commerce operations in small UK accountancy practices
• Abstracts: Scaling the biobusiness information mountain. Budding actors in mammalian G-protein signaling. Biobusiness on the web
• Abstracts: The minimum information about proteomics experiment (MIAPE). Exploring proteomes and analyzing protein processing by mass spectrometric identification of sorted N-terminal peptides

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.