Acer thrives where others stumble: computer company relies on marketing to build Russian presence

Article Abstract:

Computer-maker Acer Inc's branch in Russia has succeeded despite the paucity of companies which have flourished in the former communist country. Acer had sold 576 multimedia PCs to 33 regional Russian Federal Employment Service offices. Acer defeated larger computer companies such as Dell Computer Corp, Hewlett-Packard Co and Siemens Nixdorf because of its strong marketing efforts and presence in Russia. Acer Moscow earned $80 million in 1996.

Electronic Computer Manufacturing, Analog & Hybrid Computers, Microcomputers, Russia, Acer Inc.

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Marcomm unit spinoffs spread

Article Abstract:

IBM UK is the latest addition to firms such as Ciba-Geigy, Daimler-Benz and Siemens which have established separate units to supervise their marketing communications operations. The new IBM unit known as Comark Communications Ltd has 30 employees who will handle consultancy work and plan management. Comark's equity shares are owned by employees while industrial suppliers are included in the profit-sharing scheme.

Communication services, not elsewhere classified, Management, Telecommunications industry, Communications industry, IBM United Kingdom Ltd., Comark Communications Ltd.

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