'Net travel biz surges to $2.1B, offering big PR 'hits'

Article Abstract:

Public relations agencies and their affiliate travel agencies are benefitting from business applications of the Internet with travel packages, lodgings, and airline tickets worth over $2.1 billion bought in 1998. This data from research company Jupiter Communications is higher than the $275 million of 1996. Online travel site provider American Express believes that $7.4 billion in travel sales via the Internet will be conducted by 2001. The growth can be explained by the fact that travelers need information which is easily accessed through the Internet.

Research Findings, Industry Market Data, Agencies, Geographic, Public Relations Agencies, Agency Planning/Goals, Consumer Attitudes, Public Relations, American Express Co., Public relations firms, Article, Jupiter Communications

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Value of PR is stressed at Travel Media Showcase

Article Abstract:

Richard Bangs, Editor-at-Large of Expedia, the online travel service, addressed the Travel Media Showcase held in Atlantic City from June 11 to 13. He stressed the need for public relations in order to receive coverage by the news media.

Expedia Inc.

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Omega Travel promotes via PR

Article Abstract:

Gloria Bohan, recipient of the American Society of Travel Agents, "Travel Agent of the Year Award" talks about how public relations helped in the growth of her travel agency, Omega Travel.

Interview, Public relations, Company public relations, Bohan, Gloria, Omega Travel Inc.

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