Networks Keep Word about Clutter

Article Abstract:

The three major networks have gradually increased the number of commercials available for network sale in prime time. At the same time, they increased the prime time break available for their affiliates. However, they all stated that in order to avoid commercial clutter, they would cut down on the amount of other non-programmable telecasts including network promos. Because network clutter has always been a major concern of advertisers and agencies, a company was commissioned to monitor the three networks. The survey found a few minor problems. ABC was shown to need the most tightening up in policy. However, in general, the networks are doing a good job in monitoring themselves.

Television advertising

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The problem is inflation-control, not spending-control

Article Abstract:

The problem of mounting public debt should be attributed to the inability to control inflation instead of restricting public expenditures as many economists would suggest. The use of inappropriate monetary and fiscal tools to control inflation have aggravated the problem. In light of new findings, it is suggested that tax-based incomes policies and Lerner's market anti-inflation plan, among others, should be tried out.

Analysis, Management, Inflation (Finance), Expenditures, Public, Public expenditures, National debt, Public debts, Inflation (Economics)

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What About the Clutter Problem?

Article Abstract:

The problem of advertising clutter is spreading to magazines. Clutter can interfere with effective communication. The increase in specialty, segmented publications increases the number of advertisements in the publication for the same product but by different advertisers. Publications depend upon advertising pages, but the numbers of these pages may be increasing too much.

Publishing industry, Advertising

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