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New Class of Videos

Article Abstract:

Videocassettes can be used for original programming as well as movies. Karl Video is a producer and marketer of original video programming. Alternative video programming provides how-to formats such as cooking, swimming, and exercise. Instructional, specialized tapes are slowly increasing in market share. Simon and Schuster will also be creating a division for original programming videocassettes.

Author: Studabaker, A.W.
Publisher: Madison Avenue Magazine Publishing Corporation
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1984

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Best-Selling Cars Rated on Safety

Article Abstract:

Consumers consider information on safety, repair costs and insurance when formulating a new car purchasing decision. An annual guide by Jack Gillis, 'The Car Book', rates cars on crash test performance, repair costs, and insurance costs. The author feels that the book is influencing purchase decisions.

Author: Studabaker, A.W.
Publisher: Madison Avenue Magazine Publishing Corporation
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1984
Safety and security measures, Automobile industry

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